A project that’s incredibly close to my heart.
Had the opportunity to work on the creative direction for
@ekaniarchive debut campaign,
Chapter 01 - Straight from Soil, alongside a talented team that brought this vision to life.
From shaping the visual language to building a story rooted in Barmer’s appliqué craft, every frame was created with intention, patience, and a deep respect for the artisans behind it.
Grateful to everyone who made this possible. Looking forward to sharing more from this journey.
Creative Direction • Visual Storytelling • Brand Identity