A personal branding project created to showcase a consistent visual identity across different bra...A personal branding project created to showcase a consistent visual identity across different bra...
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A personal branding project created to showcase a consistent visual identity across different brand applications, including a coffee cup, branded apparel and a creative studio sign. The project focuses on a clean, modern and professional brand presentation.
Matiz is a handmade ceramics brand built around raw texture, natural pigment, and the small imperfections that make something feel truly made by hand. Matiz creates mugs and bowls designed for slow mornings, and decor for quiet, tactile homes.
Matiz is a handmade ceramics brand built around raw texture, natural pigment, and the small imperfections that make something feel truly made by hand. Matiz creates mugs and bowls designed for slow mornings, and decor for quiet, tactile homes.
Caelum isn't a real product. It's a self-initiated portfolio piece — a fictional daily collagen gummy I built end to end to practise taking a clinical category and giving it clean-beauty desirability.
The name (Latin for "sky") set the direction: clarity. Skin, clear as sky. Form came before colour — I skipped the generic supplement jar for a sculptural asymmetric bottle, with a wide mouth for the gummies and matte soft-touch plastic instead of glass (glass would've been dishonest for something you open every day — the luxury is in the touch, not the shine).
The campaign was directed through my Augmented Art Direction approach: AI as a precision instrument under tight direction, then unified by hand in Affinity so the set reads as one campaign.
Real question for you: does the matte plastic feel more premium than glass here, or less? Curious where people land. 👇