A/B test result I wasn't expecting. Supplement brand. We swapped the hero image and rewrote theA/B test result I wasn't expecting. Supplement brand. We swapped the hero image and rewrote the
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Razvan (Alex)'s avatar
Razvan (Alex) Grigoriciuc
• 1d
A/B test result I wasn't expecting.
Supplement brand. We swapped the hero image and rewrote the first two lines of copy on the landing page.
That's it. No redesign. No new apps. No checkout changes.
Result: +5.7% AOV. 96% statistical significance.
On a store doing consistent volume, that's meaningful additional monthly revenue from two changes that took half a day to implement.
Here's what we actually changed:
The original hero image showed the product on a white background. Clean, clinical, forgettable.
We replaced it with a contextual lifestyle shot showing the product being used in a morning routine. Same product. Different story.
The original copy opened with ingredients and certifications.
"Third party tested, NSF certified, 500mg per serving"
We moved that below the fold and replaced the opener with one sentence describing the outcome the customer actually wants.
Not what's in it. What it does for them.
The customer who lands on a supplement landing page isn't asking "what's in this"
They're asking "will this work for me"
The original page answered the wrong question first.
Small change. Different question answered. 5.7% more per order.
The brands spending 6-7 figures a month on ads and wondering why revenue isn't scaling proportionally almost always have these blind spots sitting on their highest traffic pages.
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