Portfolio Spotlight: Scripting and directing for "Baú da Felicidade" 🎬 Looking back at this camp...Portfolio Spotlight: Scripting and directing for "Baú da Felicidade" 🎬 Looking back at this camp...
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Portfolio Spotlight: Scripting and directing for "Baú da Felicidade" 🎬
Looking back at this campaign launched in December 2024! I had the pleasure of co-scripting and co-directing this commercial in partnership with the agency.
The project featured the artist Thullio Milionário, the voice behind the massive hit "Casca de Bala." Our creative challenge was to translate that viral energy into a national TV campaign for iconic brands like Baú da Felicidade and Jequiti.
It was a rewarding experience to merge music trends with traditional advertising to drive engagement.
#CreativeDirection #CascaDeBala #TVProduction #Advertising #MarketingStrategy #SBT #DigitalSpecialist https://youtu.be/68QjDr4XpMM?si=4kYcqA7Qs2-fsM3K
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