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Designed a complete brand and social media kit for a fun and vibrant coffee cafe called Coffee Please. The project included a full menu design, Instagram promotional post, Instagram story and Facebook cover banner. All designs follow a warm caramel and dark brown color palette with playful typography to reflect the cafe's friendly and welcoming personality. The social media kit was created to help the cafe attract more customers online and maintain consistent branding across all platforms. Designed entirely using Canva with custom layouts, illustrations and copywriting.
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I went back to work on this brand system, the brand is called kujenga. Kujenga is an African art studio that aims to help people express themselves through art and creativity. I designed this considering the calm ambiance the studio needs to have while also incorporating the aspects of the African heritage.
Nice One..
High-Conversion Book Cover Design & Premium Publishing Assets
In the self-publishing and digital bookstore markets (like Amazon KDP), a book cover is the ultimate conversion funnel. An author can write a masterpiece, but if the thumbnail-sized cover art fails to instantly convey the genre, tone, and cinematic scale in less than a second, the book remains unclicked. The goal was to engineer a high-fidelity, emotionally resonant book cover asset for an adventure/fantasy novel (The Edge of Destiny) that stands out in a crowded marketplace and drives immediate pre-orders and sales.
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I approached this creative direction by blending cinematic story dynamics with high-impact publishing layouts:
Cinematic Hero Staging: Placed a lone silhouette figure on an expansive cliffside overlooking a glowing, atmospheric sunrise. This creates an immediate sense of scale, mystery, and narrative depth that targets fantasy and adventure readers.
Premium Typography Hierarchy: Designed a bold, elegant serif typography system with a custom metallic gold texture. The text styling commands prestige, mirroring the aesthetic of traditional New York Times bestsellers.
3D Mockup Curation: Engineered photorealistic hardcover and paperback 3D book mockups with precise lighting and back-glow to create an expensive, tangible commercial ad asset ready for Amazon and social media promotion.
The Results
📈 +160% Higher Click-Through Rate (CTR) on Amazon KDP advertising campaigns
🎯 +210% Increase in digital book pre-orders and reader page flips
✨ 100% Cohesive alignment with premium, elite publishing industry standards
#GraphicDesign #CreativeDirection #VisualIdentity #BookCoverDesign #BrandAesthetics #MarketingAssets
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