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Northfield is a self-initiated digital agency website concept created with a modern, premium visual direction. The design combines bold typography, a dark editorial layout, cobalt-blue accents, and responsive desktop and mobile experiences. The goal was to create a polished, conversion-focused website that feels credible, engaging, and easy to navigate.
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Need a custom site that clearly communicates the value of your framework and converts visitors into clients? Send me a message and let’s discuss your project!
Amazing work!
Looks awesome
Which button do you actually want people to press?
Same hero, same two actions. The only thing I changed is their weight, and that alone decides where the eye lands.
1 – Two primaries. Both buttons solid amber. Looks confident, reads as a tie - and the visitor has to break it.
2 – One primary, one quiet. "Book your stay" stays solid; "Explore cabins" drops to a ghost. Now there's a clear first move and a calm backup.
Hierarchy isn't about adding emphasis - it's about turning one thing down so the other can lead.
Do you give the main CTA a clear winner, or keep the options equal?
6 voted
10%
57 voted
90%
63 votes
Closed
one solid one ghost, every time
