The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Taste Test
Designing merch concepts for a brand built around the theme “RAGE.”
Two different directions:
A — aggressive streetwear energy
B — mythological/editorial-inspired aesthetic
Still developing the collection, but wanted to share part of the creative process.
Which direction feels stronger? A or B?
#merchdesign
0 voted
1%
0 voted
1%
0 votes
Closed
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Working on a logo for The 100 Club. Two very different directions.
Concept A: Badge style, blue and gold, hands holding a star.
Concept B: Shield crest, red and blue, bold and sporty.
Which one fits a club identity better? A or B? 👇
4 voted
25%
12 voted
75%
16 votes
Closed
Both options turned out amazing
Riwo: Bicycle Brand Landing Page Design
The Spark
Riwo wanted to stand out in a crowded cycling market where every website looks the same: white backgrounds, endless product grids, and spec sheets nobody reads. They didn't just want a site. They wanted a first impression people would remember.
My Take
I started with one question: what does it feel like to ride? Not the gear, not the numbers, but the moment you lean forward, grip the bars, and focus on the road ahead. That feeling became the whole design direction.
What I Built
A hero with attitude: The rider's intense, focused expression tells the brand story without a single paragraph.
Warm, grounded colors: Deep olive and earthy brown give the page a premium, editorial feel, far from the typical neon-and-chrome cycling look.
A lime-green spark: One bright accent on the button, menu, and price pulls attention exactly where it matters.
Typography with confidence: The large, clean headline "Ride Beyond Limits" sets the tone: bold, modern, and motivating.
Simple, clear path: One message, one price anchor, one button. No clutter, no confusion.
The Outcome
A landing page that feels premium, moves with energy, and guides visitors straight to the bikes. It gives Riwo a strong visual identity and a hero section that works as both a brand statement and a sales tool.
This design has a really strong sense of rhythm. The spacing between sections and components creates a natural flow that makes the interface easy to follow.
Hard-Tools needed to strengthen its brand presence and turn its communication into a clearer, more consistent, and more professional expression of the business.
The project started with a central question: how can a tools and equipment brand communicate strength, reliability, and expertise without falling into the generic visual language of the category?
The strategy focused on three main objectives:
01 — Strengthen perceived value
Build a visual communication system that conveys solidity, quality, and authority, bringing the brand’s perceived professionalism closer to the level it aims to occupy in the market.
02 — Create consistency across communication
Develop a visual language that could work across different touchpoints — campaigns, commercial materials, social media, and promotional assets — while maintaining recognition and coherence.
03 — Turn products into brand communication
Rather than simply showcasing tools and products, the visual approach was designed to communicate the attributes behind the brand: performance, precision, durability, and reliability.
Based on this strategic direction, I developed the creative and visual direction and designed the communication materials, working across composition, hierarchy, typography, image treatment, identity application, and commercial layouts.
TOP!!