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Taste Test
Oki, so these moodboards are for an organic beauty oil packaging. The brand will have a minimal aesthetic and I chose these styles to help it stand out from its competitors.
The 1st moodboard has a quiet, muted feel with a very minimal layout. The second one is a bit brighter (not too much), having a clean layout thats slightly less minimal.
I know both styles are minimalist, but they create very different moods and brand personalities.
Which one do you like better?
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Which one would you give as a gift?
The first is a burgundy tube on mint, lid off, cashews and caramel cubes spilling out with a thread of caramel across the surface. Deep red serif, soft shadow, nothing else.
The second is a yellow pouch on blue, navy bowl of cashews beside it, a few nuts and caramels loose in front. Product shot on the pack, headline bold in cream.
One sells the gesture. The other sells the snack.
👇 #packagingdesign #foodphotography #brandconcept
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i like both..🔥
Exploring two visual directions for Eunoia, a mental health & psychiatry brand.
Direction 01 - Warm peach, orange and soft pink tones for a calm, human and comforting feel.
Direction 02 - Lime and periwinkle tones for a fresher, more optimistic and contemporary expression.
Same brand system. Different emotional energy.
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That's impactful, love to see fresh styles
Skeen sells skincare online. People shopping for skin products are often unsure and overwhelmed by choices. The homepage has to make them relax first, and only then help them shop.
I kept the layout simple so the eye goes to one place and nothing fights for attention. Then I tested the mood with two backgrounds.
A is neutral grey, so nothing distracts from the product.
B is a warm peach that feels closer to skin and more caring.
Which one would make you trust a skincare brand more?
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On one will like normal bg in this context, B feels alive and actually grab focus ⭐