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Taste Test
Oki, so these moodboards are for an organic beauty oil packaging. The brand will have a minimal aesthetic and I chose these styles to help it stand out from its competitors.
The 1st moodboard has a quiet, muted feel with a very minimal layout. The second one is a bit brighter (not too much), having a clean layout thats slightly less minimal.
I know both styles are minimalist, but they create very different moods and brand personalities.
Which one do you like better?
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I'd lean toward the single palette. The cooler gradient keeps the contact icons readable, while the magenta in the second one starts competing with the logo mark. Worth proofing the neon on paper too, since it can shift a lot in CMYK.