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Personal Visual Exploration. A travel concept project exploring how one original photograph can evolve into a cohesive visual system across editorial, digital and campaign style applications.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Two directions. One brand. 👀
I explored the same brand in two completely different visual styles — one vibrant & energetic, the other soft, minimal & refined. Now I want your honest opinion:
Which one would you choose?
🟢 Vibrant & Bold
🤍 Soft & Minimal
Curious to see which direction wins. 👇
37 voted
43%
50 voted
57%
87 votes
Closed
Option two feels more organic!
Color Changes Everything
Sometimes, all it takes is a change in color – and the exact same design can feel completely different.
The light version, with soft pink tones and natural textures, feels fresh, light, and airy. It creates a sense of calm, natural beauty, and a closer connection to nature.
The dark version tells a completely different story. A black background immediately adds depth, character, and a sense of luxury. The design becomes more expressive and even slightly dramatic.
So, which version speaks to you more – light and airy or dark and luxurious?
128 voted
66%
66 voted
34%
194 votes
Closed
The light version feels much more like the product than the dark version . It feels like nature itself
Introducing Anchor - a bold fitness brand identity built for people who train with purpose. From performance apparel and lifting accessories to powerful campaign visuals, every detail is designed to move with strength, focus, and confidence.
A complete branding concept for a modern fitness lifestyle brand.
#BrandIdentity #FitnessBranding #SportswearDesign #LogoDesign #BrandDesign #CreativeDirection #GraphicDesign
