I have had so much fun bringing this concept to life & exploring a new AI tool. Living in Atlanta, Diet Coke is basically our water, so it was the only brand that felt right for a craving this deep.

I wanted to take the life or death pressure of the Squid Game finish line and flip the motivation because the Super Bowl is the ultimate high stakes environment. The characters aren’t just running to survive anymore. They are sprinting because they are desperate for that first crisp sip.

Visually, I focused on that frantic, heart pounding energy to show that the Diet Coke break is the only thing that gives them the strength to actually reach the finish line and finally find a moment of peace!