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Youve seen the idea. Now watch it move. ⏳
And if not then here's the full casestudy:
https://contra.com/p/ZOcEeMYB-before-or-cafe-designed-for-parents?r=hoorain_arshad_h4kb4ubz
Before: a café for parents, built around time, memory, and the person you were before the busy years. Every frame in this video started with a strategy question, not a logo.
I'm Hoorain, a brand strategist. I build identities for fashion, beauty, jewelry, and skincare brands with the same strategy first process.
Want a brand with a reason behind it?
Send me a message "BRAND" and let's build something memorable!
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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One brand, very different variety products. 👀
BASYX is one of my favorite projects because the packaging had to work across categories, from skincare to food, while still feeling like one cohesive brand.
That’s the fun challenge of multi-product brands: creating a visual system flexible enough to grow without losing its identity.
wow amazing
GoTeacher found our Sunbeam template and asked us to make it theirs.
GoTeacher is backed by Harvard Innovation Labs and helps 100+ K-12 school districts see every app they pay for and whether it's safe for student data.
We kept Sunbeam's structure and animations and built the rest: GoBot the 3D mascot, shader clouds, real product dashboards and five product pages. Live in one week.
Full case study on my profile. Want one of our templates turned into your own site? Message me.
The work is interesting
some visuals from iki, a matcha shop i’m currently working on 🍵
one of the most interesting parts of this project has been figuring out how to turn an abstract concept into something people can actually see and feel.
from the typography to the illustrations and overall visual language, every element is an opportunity to give the brand more personality and make it feel like its own world.
still exploring, but i’m really enjoying where this is going.
the illustration direction feels like it could take over the whole shop interior, not just the cups. thats usually where these projects fall apart
