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At Expand Lab, we obsess about building the system first, laying the groundwork, and making sure we have a plan before we actually start building.
What is your system in your business?
That mindset really shows. Building the system first gives everything else a much stronger foundation.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Over the past few months, I’ve been building something exciting with my team.
We’re creating Shyne, a platform designed to help creatives and service providers present their work better online.
Our first product is Shyne Portfolio Maker.
We kept seeing talented people struggle to present their work professionally. Many portfolio tools are either too complex or require technical setup.
So we built something simpler.
With Portfolio Maker, creatives can launch a professional portfolio, CV, or resume website in minutes, answer a few guided questions, choose a style, and get a live link ready to share.
We’re putting the final touches on it and preparing to launch soon..
good work.
Another quick project ⚡️ but with a slightly different approach.
Worked closely with the marketing team on this one.
We were building a landing funnel, but instead of starting from the lead magnet, we started from the end.
First, we created the full course page to test if the offer would actually be interesting for the audience.
The page was used for ads, with a form to see if the program fits the user – and if the user fits the program.
Only after that, we built the checklist lead magnet funnel to bring cold traffic and warm it up before sending people to the course page.
Projects like this are always fun because it’s not just design – it’s real marketing logic, testing, and iteration 🚀
Building the course page first to validate the offer before creating the lead magnet is genuinely smart strategy. Most people do it backwards. This is design thinking meets conversion logic.
I recreated an original design inside Kajabi to see how close the replication could get.
Slide 1: Kajabi Replication
Slide 2: Original Design
Curious to hear your honest opinion…
Which one do you prefer?
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