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Thing I learned the hard way building lead lists: a company that used a tool two years ago isn't a company that uses it now. Check the date on the evidence before you count a row. Old signals look exactly like new ones in a spreadsheet.
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Small outbound habit that saves me time: before writing any copy, I write one sentence on why each company is on the list. If I can't write it, the row goes. Lists get shorter, replies go up. Anyone else do a version of this?
Genuine question for the leadgen people here. When you buy or build a list, what do you spot check first? I open five random rows and look for where each fact came from. If a row says a company runs Klaviyo, I want the page it was seen on. No source and I assume it was guessed. Curious what other people look at first.
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