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I'm building Publune, an AI-powered social media management platform, and exploring its brand identity.
I've created a few logo concepts and would love your honest feedback!
Which design stands out to you, and what would you improve?
Open to all suggestions, especially from designers and branding experts. Thank you!
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Just wrapped a brand identity concept for Haven Ridge Properties, a real estate developer selling to first-time buyers and investors.
The challenge: feel premium without feeling cold.
The answer was two ideas shelter and growth.
The mark is a roofline that doubles as an upward arrow: home and long term value in one symbol.
What's inside the guidelines:
• Primary and secondary logo lockups
• Logo usage rules
• Typography system
• Colour palette with clear roles
• Imagery direction
• Digital and print applications
Which detail stands out most to you?
#branding #brandidentity #logodesign #brandguidelines #realestate
Final direction picked! I love when brands use custom illustration as the main way to communicate with their audience.
Direction discovery should not take more than one week and it should be full of personality! Ready to upgrade your brand?
Amazing work!
Metive - B2B Analytics SaaS Brand Identity
Metive is a B2B SaaS analytics platform that helps business leaders turn performance metrics into clear strategic direction. Most data software focuses solely on the logo, ignoring how typography, colors, and UI interact. As a result, they feel overly technical and hard to grasp. Our goal was a brand identity uniting mathematical precision with a calm, approachable aesthetic.
We built a cohesive design foundation by pairing the strictly structured "m" monogram with Jokker as the official brand typeface to project a sharp executive tone. We restricted our palette to a disciplined single hue family using Maya Blue, Persian Blue, Prussian Blue, and Periwinkle, ensuring high-density dashboards remain spacious while product data takes center stage.
The result is a scalable and cohesive identity system spanning product interfaces, typography guidelines, web platforms, and social channels, giving Metive an authoritative yet inviting market presence.
Looking for the closer details? See the complete project here!
What do you think about this design? Let me know your thoughts in the comments!
One hue family from Maya to Prussian Blue is such a disciplined choice, and a gift for whoever builds the charts later. The question we always ask on template projects: did you define which blue means "us" vs "competitor" in comparison charts? That's where single-hue palettes get tricky.
