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Recently finished creating the brand for SOLARA — a handcrafted candle brand built around slower living, craftsmanship, and quiet luxury. From strategy and visual identity to the digital experience, every detail was designed to evoke a sense of calm.
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Trenti is a premium concept store in Buenos Aires. Fire pits, artisan cutlery, curated gifts. Not a restaurant, not a BBQ brand. A store built around one idea: Fuego & Materia. Fire and matter.
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The exploration ran across Nano Banana, ChatGPT and Claude for prompt-building. Three engines to generate directions fast. But the final moodboard was curated and composed by hand.
AI made generating moodboard directions free. So where does our value actually live now? Do you let clients see your raw explorations? 👇
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Crafting an Iconic Brand Identity. Check it out 👇
Every great brand begins with a clear vision. For Sonora, the goal was to create a premium identity that feels modern, memorable, and timeless. From the first sketch to the final brand system, every detail was designed with purpose.
This project showcases a complete branding journey—featuring a distinctive logo, carefully selected typography, a refined color palette, and versatile brand applications across digital and physical touchpoints. The result is a cohesive visual identity that reflects Sonora's commitment to innovation, quality, and exceptional audio experiences.
A strong brand is more than just a logo; it's a story, a personality, and a lasting impression. Every element works together to build recognition, trust, and consistency across every customer interaction.
✨ Brand Strategy
🎨 Logo Design
🔤 Typography System
🎯 Color Palette
📦 Brand Applications
👕 Merchandise Design
💻 Digital Experience
💬 What do you think about this branding? I'd love to hear your feedback in the comments!
A conceptual niche fragrance brand where branding becomes a form of storytelling. ORTEGEO explores memory, solitude, and emotion through refined typography, premium packaging, and cinematic art direction, creating a visual experience that extends beyond the product itself.
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