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Meta Ads Lead Generation Campaign for Local Business — Case Study #01
“This case study showcases my approach to generating leads for a local business using Meta Ads, including campaign setup, audience targeting, creative A/B testing, optimization, and performance analysis to identify the better-performing strategy.”
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Nice, swapping in a vision model is a smart upgrade for scanned files. Are you planning to add a fallback for when the AI node isn't confident?
Well, it said you could make another submission lol. Funny enough, I had another original idea for this round but then opted for my first submission, and now decided to make some actually games with my gamifying activity leads strategy.
Here is Brash Experiments with Balley, the website mascot. The games are meant to be hints of my work and approaches, along with being lead conversation starters. This is really a base for the experiment, and if things go well I would update things over time to reflect more of the overarching vision. The goal would be to update and games that tie into other upcoming projects along with random ideas (especially experimental ideas) that I do not have any place to put.
Play some games here: https://brash-bouncy-labs.base44.app/
SunBill is a solar lead engine for installers. A homeowner drags a slider for what they spend on power each month and instantly sees the date their solar pays for itself, then gets a personalised quote page in their own currency.
Behind it, every lead is scored Hot / Warm / Cold by AI, with a written summary and a ready-to-send follow-up message. Installers get an admin-only pipeline, instant email alerts, and one-click follow-ups for leads that haven't booked.
Built on Base44 in one afternoon: I prompted the design and logic, tested the full flow on the live site (quote → email → dashboard), then fixed what broke. Pricing numbers are editable placeholder assumptions in the installer settings.
Great work