Exploring two visual directions for the same hero concept. Version 1 A clean glass cup using natural

Exploring two visual directions for the same hero concept. Version 1 A clean glass cup using naturalExploring two visual directions for the same hero concept. Version 1 A clean glass cup using natural

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Isaac Oyelese

• 1d

Exploring two visual directions for the same hero concept.

Version 1 A clean glass cup using natural light and reflections to create a calm, minimal feel. The focus here is clarity, simplicity, and a more realistic atmosphere.

Version 2 A transparent glass set against a soft blue backdrop. This direction leans into a more polished, modern aesthetic with stronger contrast and a subtle tech-inspired feel.

Both communicate transparency but in very different ways.

Which direction would you choose for a premium health & wellness landing page: Version 1 or Version 2? I'd love to hear why.

Figma herosection webdesign

3 votes

Ends in 22h

Victor Adewole

pro

• 16h

Version 2 for me

Isaac Oyelese

• 3h

Excellent choice

Timothy Olukoya

pro

• 19h

Version 2 has it

Isaac Oyelese

• 3h

Thought the same thing

Polina Dubenko

• Jun 24

🌿 Brand and art direction for nunu — a quiet botanical skincare brand built around natural oils, soft rituals, clean ingredients, and calm visual storytelling.

The direction combines macro product photography, green botanical textures, minimal packaging, soft UI details, and a restrained visual system for modern skincare.

Figma branding logo Brand Design Art Direction UI Design Adobe Photoshop

Michael Chumak

• Jun 26

Incredibly clean and calming art direction! The mix of soft UI, minimal typography, and rich botanical textures is executed perfectly. Brilliant work! ✨🌿🧴

Emmanuel Munteh

• Jun 24

Smart Home Dashboard

Light Mode and Dark Mode: Which is Better? I recently designed this smart home dashboard, and fortunately, some users prefer light mode while others prefer dark mode. I am open to your votes.

Figma Framer

0 voted

14 voted

100%

14 votes

Closed

Victor Adewole

pro

• Jun 24

Dark mode is better

Dima Strizhak

pro

• Jun 24

Changing the design layout changes the price tag of your product.

Same sneaker, same article text. But look at how the visual execution completely shifts the perceived value of the brand.

When client projects come to me, I always test how far I can push the typography and composition to match their specific business goals. A lot of companies scale their operations but forget to scale their visual language, leaving a massive gap between how good they are and how they look. I fix that by designing interfaces that match your actual revenue.

Which direction speaks to your brand’s next chapter?

brandstrategist digitalagencywebsite startupgrowth

19 voted

48%