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🔬 Reddit VoC (Voice of Customer) Intelligence System
I built this comprehensive data intelligence system to mine raw consumer behavioral insights directly from Reddit communities. Instead of guessing, this framework extracts real customer pain points, emotional triggers, and buying intent signals.
🛠️ What I Did:
Data Mining & Scaling: Analyzed over 24,000+ data points across 1,200+ Reddit threads to capture unvarnished consumer voices.
Psychological Clustering: Categorized insights into specific emotional clusters (Frustration, Confusion, Motivation) to understand the target audience's subconscious.
Buying Intent Scoring: Developed a predictive intent tracking model to isolate high-intent buyer signals (currently scoring at 68.7%).
Actionable Copy Strategy: Translated raw forum language into ready-to-use emotional hooks and product messaging structures that eliminate conversion friction.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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