Built a synthetic global sneaker consumer dataset (12k+ rows) from scratch to practice real-world...Built a synthetic global sneaker consumer dataset (12k+ rows) from scratch to practice real-world...
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Built a synthetic global sneaker consumer dataset (12k+ rows) from scratch to practice real-world data analysis.
I’m exploring how seasonality, customer demographics, pricing, and brand behavior influence sneaker purchases using Excel Pivot Tables, COUNTIFS, SUMIFS, AVERAGEIFS, and XLOOKUP to turn raw data into insights.
This project isn’t about charts.
It’s about asking business-driven questions and answering them with data that stakeholders can actually use.
Still building. Still learning. Still shipping. 📊👟
One of my earlier projects was creating an explainer video for MerchantSpring, showing how agencies can consolidate e-commerce analytics, reporting, and AI-driven insights onto a single platform.
Have a product launch coming up? Feel free to DM me.
I recently designed and developed this interactive Power BI dashboard as part of a job assignment. The goal was to analyze retail sales, customer trends, and product performance for BrightMart.
📊 Key Features:
• KPI Summary: Tracking Total Sales ($2.03M), Total Orders, Quantity, and Customers.
• CY vs. PY Revenue: Monthly sales trend comparison between the current and previous year.
• Top/Bottom Performers: Dynamic toggle to instantly view top 10 and bottom 10 products.
• Interactive Slicers: Custom collapsible panel to filter by Region, Category, and Brand.
• Data Modeling: Built on a Star Schema model with custom DAX measures for optimal performance.
This project was created as a job assessment task to demonstrate end-to-end data transformation, modeling, and dashboard visualization.
This project focused on refining a Shopify product page to make product information easier to understand and the purchasing journey more straightforward.
I structured the page around stronger product imagery, clear product details, organized options, visible purchase actions, trust elements, and related product recommendations.
The work covered Shopify product page design, e-commerce UX/UI, product presentation, CTA optimization, product information structure, and responsive e-commerce design.