Pet’s Floor — A Brand Built for Happier Pets
Built a brand that feels as warm as the care behind it.
For Pet’s Floor, we created a playful, trustworthy visual identity and digital experience designed for pets and their people.
From brand identity and illustrations to website UI/UX, print collateral and outdoor creatives, every touchpoint was designed to feel friendly, clear, and consistent.
"See beyond perception." Three words on the phone, and the whole page had to earn them.
On desktop, the headline starts over the edge of a tall portrait of the glasses being worn, so the product name and the product in use read as one image. Next to it, reaction, light and depth sit as three thin gauge lines, each with a one-word reading. Specs, without a spec table.
On mobile, a 3D render of the frame sits between the headline and a single Explore the Series button. One image, one next step.
The palette stays in deep navy and soft gray, so the cool light on the frame stands out on every screen.
Crenaly: a booking SaaS I designed and built end-to-end for appointment-based businesses in France: salons, barbers, beauty and wellness.
The core idea: when a client cancels, the freed slot is automatically offered to clients who asked for an earlier time. The first to accept gets it, their appointment moves in place, and the slot they leave is offered next. No double booking, no manual work.
Around it, a full product:
→ Branded booking page for each business, embeddable on their own site
→ Mobile-first booking flow, no account needed
→ Agenda, client management, team roles & permissions
→ Verified reviews, analytics, Stripe billing
Automatically offering a cancelled slot to the next client is such a practical feature for salons and barbers. Designing and building Crenaly end to end must have made those flows much tighter.