In neuromarketing, attention is not a passive process. The brain actively selects what to process within the first milliseconds of exposure.
Have you ever heard of Neuromarketing?
Made this 31-second launch video for ProducerSpark.
Most companies never make a video like this. The quote comes back at $5,000 and a month of meetings, so the idea dies in a Slack thread.
Their product is two agents that build an insurance producer's pipeline. One finds the prospects, one reaches out to them. That's a lot to explain on a website. So I put it in a video you can watch before your coffee cools.
People book a demo when they understand what you do. A 30-second video gets them there before they've finished scrolling your homepage.