Automated Lead & Sales Attribution Reporting (ActiveCampaign + Make.com + Google Sheets) I've been getting more familiar with Make.com, and although you need a bit more technical chops compared to Zapier.. it's just as robust and much more cost-effective for certain use cases. 🔥 Client Challenge: They were spending hours each week manually putting together lead and sales reports by exporting data out of ActiveCampaign.. and most of the time the numbers didn't line up. 🧠 Automated Solution: Used Make.com to catch webhooks when specific actions were logged in ActiveCampaign (eg. new lead created, new sale converted). Used routing to send this data to different Google Sheet reports and store contact & attribution data. 🚀 Now the client just has to review their reports that are updated in real-time.