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Developed a content strategy and social media plan for a fashion brand focused on increasing brand awareness, audience engagement, and online sales. The project included content planning, audience positioning, campaign direction, and platform-specific content strategies for Instagram and TikTok.
Beautifull
Thank you 😊
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Should brands be beautiful, or impossible to ignore?
When I designed the identity for Sandwich, an advertising agency, I quickly realized that a polished, predictable brand would be the wrong answer.
Inspired by the tight structure of a sandwich, I knew the identity had to feel bold, loud, and unapologetic. The logo and overall identity needed to grab attention.
That is what I find interesting about Neo Brutalism. It strips away the filters and lets the message hit harder with high contrast type and bold colors.
As it's hard to replicate with AI, do you think Neo Brutalism is a lasting design direction?
Neat!
You are the brand! 🧠
Face → Logotype
Clothes & style → Identity system
How you talk → Brand voice
What you talk about → Messaging
Friends → Target audience
A simple framework to understand the complexity of Branding.
Two completely different ways to sell the same skincare line. Which one would stop your scroll?
Scientific Luxury: Clinical, light, proof-heavy. "+47% radiance in 4 weeks," dermatologist stats, review counts, ingredient callouts. This version is selling you confidence in the formula.
Aspirational Beauty: Dark, moody, editorial. A close-up portrait, press mentions, "Beauty That Becomes a Ritual." This version is selling you a feeling.
Same brand, same product, same buttons. Only the emotional entry point changes.
If you were landing on this site for the first time, which one keeps you scrolling? Proof or feeling?
7 voted
33%
14 voted
67%
21 votes
Closed
Going Dark on this one. The editorial approach creates more of a pull because you're buying into a feeling before you even read a word. The clinical version is reassuring but it makes you think, this one makes you want.
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