Paso Caimán is a rooftop bar located in El Poblado, Medellín. Inspired by the culturalPaso Caimán is a rooftop bar located in El Poblado, Medellín. Inspired by the cultural
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Paso Caimán is a rooftop bar located in El Poblado, Medellín. Inspired by the cultural richness of Mompox, the brand draws from its slow pace and heritage to create a distinctive identity within a fast-moving urban environment. The concept is built around the contrast between tradition and modern city life. Developed from the ground up, the project included naming, brand strategy, visual identity, and communication, resulting in a brand that feels both rooted and contemporary.

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Virginia's avatar
Amazing visuals!!
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