Bettermile started as a corporate innovation lab and has since evolved into an internationally operating SaaS provider for last mile solutions, they wanted their website and identity to reflect that.
The passion Bettermile's team has for last-mile logistics is contagious. My job wasn't to reinvent who they are, it was to give their website and brand the structure to finally present them as the industry leaders they are.
Modularity is a big part of who Bettermile is, so my goal was to give them a website they can easily update themselves through defined page types and flexible page sections.
Together with the refresh of the website, we redefined the branding representing who Bettermile is today, making it more modern and tighter. New vibrant colors, new fonts, improved brand.
Most B2B tech brands try to look "disruptive." But when your business model is managed IT and technical operations for the world's largest enterprises, disruption is the last thing your clients want.
They want resilience. They want 24/7 global coverage. They want a team that can resolve 725,000+ tickets while maintaining a 99.9% uptime.
We redesigned Anovia’s digital presence to match that operational reality.
Anovia (formerly Innovatia Technical Services) supports organizations at a massive scale: LVMH, iFit, and Tempo rely on their 300+ certified specialists to handle the heavy lifting of infrastructure.
The design reflects that "extended team" philosophy. We used high-density grid systems, a deep enterprise palette, and a focus on transparency. It doesn't just describe their 98% customer satisfaction; it demonstrates the rigor that earns it.
Designed the landing page and dashboard preview for Thaw — an AI platform that tracks anxiety, mood, and burnout, framing emotional buildup as frost that gradually melts through guided sessions.
Mental health apps tend to land in one of two places: too clinical to feel human, or too soft to feel like it takes anything seriously. So the whole design leans on one strong metaphor instead — a head encased in melting ice — and lets oversized typography wrap directly around it for real visual weight.
Below the hero, the dashboard preview does the harder work: mood stability, anxiety signals, sleep quality, and a specific AI-detected insight that makes the product feel genuinely perceptive rather than generic.
A warm dark palette with cool blue type keeps the tone serious without tipping into heavy.
Creative - Midjourney
Animation - Jitter