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I Redesigned Lipton Green Tea Packaging.
As my passion project.
Problem with the old logo and packaging.
→ Not conveying health benefits.
→ Emphasis on Generic Benefits.
→ Lack of differentiation
→ Outdated design
New logo and packaging that I designed.
→ Shifting the mood from a serious to a playful tone.
→ Packaging attracts more younger audience.
→ Showing fitness as the main element in design.
→ All hand-drawn illustrations.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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