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What if a shoe could be timeless in design and fit every purpose?
That's the question behind WOOLS, a footwear brand built around comfort that cares, for people who value ease, empathy, and conscious living.
One of my favourite recent projects.
WOOLS is a new generation of sneakers made from recycled wool and high-grade foam, soft, sustainable, and built to last. The design direction is deliberately unconventional. Not your regular shoe, but the kind that fits every class, every age, every occasion.
Full case study dropping on my website soon.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Stippled Illustrations and Identity Design for Gothic Moon, a a UI and UX design studio. Work done through Anchovies Agency within my role as Illustrative Art Director.
This looks clean and well thought out. How long did it take you to bring everything together?
YUMM 🍪 is a brand identity project for a cookie bakery built around the idea that a brand can be experienced as a story, not just a logo.
For this concept, I developed a visual system that combines graphic design and illustration, creating a playful and narrative-driven world. Instead of treating the logo as a static element, I integrated it into a sequence that follows the entire journey of the cookies—from mixing the dough, to baking, packaging, purchasing, and finally enjoying them.
Illustration becomes the main storytelling tool, turning each phase into expressive and engaging scenes. The result is a visual identity that not only communicates what YUMM is, but also how it feels: soft, indulgent, and slightly addictive.
This project was an opportunity to experiment with a more illustrative and narrative approach to branding, where visual identity becomes an experience rather than just a system.
I’m excited to continue exploring this direction and bring it into future projects where storytelling and design blend seamlessly.
This is so fun - I love it!
Brand Identity and Visual Communication for a cultural space in SĂŁo Paulo, Brazil, focused in connecting street artists, brands and people. Sponsored by Hypebeast, Guadalupe and SneakersBR.
I animated the static logo and created some visualsÂ
to be used in events or as background visuals for the store.
Nice 🙂
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