Most real estate brands look like they were designed not to offend anyone. Arcova was designed to be impossible to ignore.

Electric lime. Forest green. A house mark that owns a building facade as confidently as it owns a tote bag. "Build where others only look." "What we build today is what stands tomorrow."

That iPhone Duo animation effect? Pretty easy to recreate in Spline.

I actually made this transition back in January. Revisited it today with progressive blur, and now it feels even more familiar.

Looks like I caught this visual trend a little early 👀

Built in Spline.

Progressive blur is the detail that sells it - a hard-edged duo transition reads as a cut, the blur reads as one continuous motion. Small change, different feeling.