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Fragrance/CPG Brand | Brand Identity, Packaging, Strategy
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Built a complete brand identity for grn, a certified organic sparkling drink brand built around community and health.
The work covered everything from the ground up: logo, mark development, colour system, typography, packaging, can label, 6-pack carton, collateral, pattern design, and digital touchpoints.
The spinning petal mark is the heart of the brand: nine organic teardrops in a radial formation capturing movement, nature, and community in a single symbol. Paired with a rounded serif wordmark, the identity balances the classical with the organic, confident without being corporate.
The color system: forest green, mint, cream, and gold, works across every surface, from packaging to digital to print. Every color has a role. Nothing is decorative.
Brand DesignLogo DesignAdobe IllustratorAdobe PhotoshopFigmapackagingbrandingpackagingdesignexpertsbrandingPackaging Design
This is not just design, this is direction.
Everything connects from the mark to packaging to digital. Solid work 👏
Karmae case study just dropped!
Let me know what you think of this project
Beautiful!
I love a good before and after.
This project was a full transformation for the Pan-American Equestrian Federation, spanning both branding and landing page design. Their previous identity and website felt dated and lacked the clarity and presence the organization truly holds.
This wasn’t just a visual upgrade.
We approached the landing page with a clear objective: communicate a large amount of information with precision and ease. That meant restructuring content, prioritizing what matters most, and creating a strong foundation the brand can continue to build on.
The result is a system that feels more aligned, more intentional, and far more effective.
Take a look at the before and after, and let me know what you think.
Check out the live landing page here: https://www.paecequestrian.com/
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