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Telling a story in 60 seconds. Entirely in Morphic!
My goal was to design an evergreen campaign for Ford Mustang, a story that can be recreated again and again. The details change, but the story stays the same.
Narrative: From growth to invention. This time we follow the journey of a boy who grows up on a ranch and carries his love for cars and care to building his own custom Mustang. (The 2026 Mustang is all about customisability)
Visual Direction: The film draws a parallel between two paths of growth. On one side, a young horse learning to walk. On the other, a child finding his rhythm (hitting a home run) graduating, moving forward.
As the boy grows, the horse matures and the Mustang is born.
Different forms, same evolution. 1000% Horse power.
I used 4,093 credits which was more than enough! This time no voiceover
Hype!
Such a cool story!
The network for creativity
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The Submariner Cinematic AI Product Showcase
Kittl, Adobe Premiere Pro (Audio/Polish)
Concept & Execution:
For this challenge, I wanted to push the boundaries of luxury product storytelling using generative AI. The goal was to create a "scroll-stopping" cinematic ad for a high-end timepiece that feels indistinguishable from a professional brand campaign.
I utilized Kittl Video to generate the core sequences, focusing on macro-detail textures and a "blue-gray" cinematic color grade. Using the Kittl Typography Engine, I integrated minimalist technical callouts—such as the "Triplock System" and "Calibre 3235"—ensuring the design stayed refined and premium. The project demonstrates a seamless workflow between AI-generated motion and intentional typographic hierarchy.
https://app.kittl.com/project/cmmlwco3771pd0ib0ei6aukug
🔥 Dropped my entry for the @Kittl AI Video Challenge, and it hits different.
Introducing BRUISE — Drip Different. 👟💥
From candy chaos to neon-soaked streets, this sneaker brand reveal was built entirely using AI - concept, visuals, motion, sound design: every frame, every beat, every drip.
This is what happens when creativity meets AI. No limits. Just vibes.
Love the colors
This was a case study I developed for my students during my AI image course at Helsinki Summer University.
Together we explored how an editorial visual language can continue consistently from image to image and further into moving image within AI-based visual production. The focus was not the technology itself, but authorship — how AI can be used consciously as part of a creative process.
For me, AI is not about generating images, but about how visual worlds are directed, shaped and continued by the maker.
Alongside my artistic work, I now offer trainings as well as commissioned visual and animation projects for clients working with AI in their visual production.
Eden
Laura Rautjoki & AI, 2026.
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