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IZYU: Founder's Flagship Creator Platform
Built and grown entirely from day one, I scaled IZYU from a basic product site into a global creator-marketing network spanning the US, EU, and SEA.
I drove the 0-to-1 growth strategy, successfully onboarding over 4,000 creators through targeted paid ads and weekly email campaigns.
Acting as the operational lead, I managed all UGC brand deals end-to-end—from initial client pitching and site development to creator vetting and final campaign delivery.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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New case study
From 80% outbound to 80% inbound. From $1M to $5M+ in revenue.
I led the visual direction of an AI-powered QA brand from the ground up, transforming a complex product into a clear, credible and compelling brand experience.
Through strategic brand design, web design and digital storytelling, I helped turn the company’s website and identity into powerful growth channels.
The impact:
• Revenue grew from $1M to $5M+
• The lead mix shifted from 80% outbound to 80% inbound
• Brand and web became key drivers of trust, qualified leads and revenue
This case study explores how I built a cohesive visual identity and web experience that strengthened the company’s market position and helped convert attention into demand.
Great work!!
High-energy brands need high-impact heroes. ⚡
Two completely different directions for Velocity Extreme:
Option A: Framed action layout + punchy lime-green accents + solid white cards
Option B: Full-bleed immersive photo + layered typography + dark glass cards
If you were booking a mountain expedition, which design would you click on first?
0 voted
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4 voted
100%
4 votes
Closed
Option B for me. The full-bleed image gives the brand way more energy and impact.
Beauty & Cosmetics E-commerce Website
Overview
I designed and developed a modern e-commerce experience for a beauty and cosmetics brand, focused on creating a clean shopping journey while making products, categories, promotions, and offers easy to discover.
The Goal
The goal was to create a premium-looking online beauty store that feels trustworthy, visually engaging, and easy to navigate — while giving customers a clear path from discovering a product to shopping.
What I Built
Modern beauty-focused homepage
Product discovery and category navigation
Best-selling product section
Product cards with ratings, pricing, discounts, and CTAs
Skincare, makeup, hair care, fragrance, nail care, and body care categories
Promotional and seasonal offer sections
Featured deals and discount sections
Responsive e-commerce layout
Clear shopping CTAs throughout the experience
Newsletter and customer-focused footer sections
My Approach
I focused on combining strong visual hierarchy with a simple shopping experience. Products and promotions are given enough visual space to stand out, while the navigation and category structure make it easy for customers to explore the store.
The design also uses promotional sections strategically to draw attention to discounts and featured collections without making the interface feel cluttered.
Result
The final result is a polished beauty e-commerce interface that brings together product discovery, promotional content, categories, and shopping actions in one cohesive experience.
Live website: https://dam-beta.vercel.app/
Tools & Skills
Web Design · E-commerce · UI/UX Design · Responsive Design · Frontend Development · Vercel
The interaction between the visuals and typography is excellent.