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Redesigned Zaffo Coffee's entire Shopify store from the ground up.
The goal: make the site feel as warm as the coffee, while actually driving online orders.
Stripped the homepage to essentials. One hero, one CTA, clear product paths. Built it in Figma, developed on Shopify, handed off specs through Zeplin.
Conversion-focused design isn't about removing personality. It's about removing friction.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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