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Paid social graphics that grab attention fast.
We designed a set of graphics for the paid social campaigns of Melvic Autocare, a Japanese and European auto specialist in Ravenhall, Victoria. They needed eye-catching tiles that stay true to their signature red and blue gradient brand style.
What we designed
1. A series of tiles for paid social campaigns that are visually striking and on-brand
2. Clear promotion of their most in-demand services, from Full Engine Service to Aircon Recharge and Re-gas ahead of summer
3. Designs built around their reputation as a Japanese and European auto specialist
4. A spotlight on their 30% promotional offer, with strong visuals and a clear call to action
5. One red and blue gradient style across every tile, so the set feels modern and consistent
The result is a set of modern, on-brand designs built to grab attention quickly online and show off the quality of their services.
The full case study is on our profile.
What makes someone stop scrolling when they see your ad?
For me it's a clear price in a bold badge plus one offer line. Your $149 badge on the engine service tile does that well, and the red and blue gradient keeps the whole set consistent.
Thanks, Ivan. That's a sharp read on the tile. We kept one price badge and one offer line so the eye lands in one place. Glad the red and blue gradient held the set together. Do you build the ad graphics for your clients too?
Yes, mostly static ads for Meta and LinkedIn. Did you test the 30% offer against a fixed price tile for Melvic?
No, we didn't test it. The 30% offer was the client's choice. How do you test offers, percentage or fixed price?
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