PremDay Conference Rebrand: Transforming Infrastructure Identity

PremDay Conference Rebrand: Transforming Infrastructure IdentityPremDay Conference Rebrand: Transforming Infrastructure Identity

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Luciano Cassan

pro

• 1d

Amazing project, amazing team, amazing location and, by the way, amazing brands involved.

This is PremDay, a yearly infrastructure conference in Paris that brings together world-class infrastructure teams, production engineers, hardware vendors, and decision-makers to discuss real on-premise infrastructure experience.

I had the chance to work closely with the organizing team on the PremDay rebrand, helping define a visual identity for a conference that is honest, technical, engineer-led, and focused on real operational experience.

The new identity was presented at the latest edition of the event, hosted this year at the beautiful Fondation Biermans-Lapôtre in Paris.

I’m sharing here some of the brand visuals, along with a few photos from the conference.

Special thanks to the organizers I worked with closely: Erwan Velu, Arno Dubois, and Sebastien Ceuterick.

We’re now working on the next phase: the PremDay website redesign.

Filip Panov

max

• 1d

Visual Identity for Radiogenesis, a biotechnology company operating at the intersection of AI, computational science, and precision medicine, pioneering targeted cancer therapies through computer-generated molecules.

The visual identity reflects this fusion of biology and technology with a modern, algorithmic design system built around the four core components of its drug platform. An abstract symbol expresses energy, connection, and molecular assembly, paired with a monospace typeface inspired by code and computational research. ASCII-inspired graphics, pixelated gradients, and data-driven visual textures reinforce the brand's innovative character, while a dark palette of black, deep purple, and soft grey mesh gradients creates a sophisticated, high-tech aesthetic.

The result is a distinctive identity that communicates scientific precision, computational intelligence, and Radiogenesis' mission to redefine the future of cancer treatment.

See complete project

Appreciate your feedback 🙏🏻

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Sunday Ayomide

• 1d

Perfect!

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• 1d

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