Amazing project, amazing team, amazing location and, by the way, amazing brands involved.

This is PremDay, a yearly infrastructure conference in Paris that brings together world-class infrastructure teams, production engineers, hardware vendors, and decision-makers to discuss real on-premise infrastructure experience.

I had the chance to work closely with the organizing team on the PremDay rebrand, helping define a visual identity for a conference that is honest, technical, engineer-led, and focused on real operational experience.

The new identity was presented at the latest edition of the event, hosted this year at the beautiful Fondation Biermans-Lapôtre in Paris.

I’m sharing here some of the brand visuals, along with a few photos from the conference.

Special thanks to the organizers I worked with closely: Erwan Velu, Arno Dubois, and Sebastien Ceuterick.

We’re now working on the next phase: the PremDay website redesign.