Amazing project, amazing team, amazing location and, by the way, amazing brands involved.
This is PremDay, a yearly infrastructure conference in Paris that brings together world-class infrastructure teams, production engineers, hardware vendors, and decision-makers to discuss real on-premise infrastructure experience.
I had the chance to work closely with the organizing team on the PremDay rebrand, helping define a visual identity for a conference that is honest, technical, engineer-led, and focused on real operational experience.
The new identity was presented at the latest edition of the event, hosted this year at the beautiful Fondation Biermans-Lapôtre in Paris.
I’m sharing here some of the brand visuals, along with a few photos from the conference.
Special thanks to the organizers I worked with closely: Erwan Velu, Arno Dubois, and Sebastien Ceuterick.
We’re now working on the next phase: the PremDay website redesign.
I created Growth Factory Ventures’ brand identity from the ground up, building a visual system that could carry across its website, presentations, and marketing materials.
The aim was to give the venture capital firm a distinctive presence while keeping its communication clear and credible for founders and investors.
Explaining "unlimited development" in 30 seconds is harder than it sounds.
That was the brief from figue.ai: a subscription where startups get a dev team without hiring one. Great product, but abstract. So I skipped the buzzwords and showed what it actually feels like: you ask, it gets built, you ask again.
Every interface in the video is rebuilt from scratch, so the product feels real instead of mocked up.
Really enjoyed this one! If you're launching something that's hard to explain, that's exactly the kind of project I love.
✨ FROM BASIC TO PREMIUM — A Creative Design Transformation.
Great design is more than just visuals; it's about creating clarity, impact, and a memorable experience.
This project showcases the transformation of five business-focused social media graphics into modern, premium designs using professional visual hierarchy, refined typography, balanced colors, and modern UI/UX principles.
My goal was to turn ordinary promotional graphics into visually engaging designs that communicate value and capture attention.
Design is not just what you see. It's how effectively it communicates.