Proper Form — Social Media Branding System

A flexible social media system created for Proper Form as part of the wider brand identity.

The template system was designed to adapt across different post formats, banners and platforms while maintaining a consistent visual language.

Rather than repeating one rigid layout, the system gives the brand room to vary composition, imagery and content while remaining clearly recognizable.

Created by Lepisov Branding in collaboration with Creative Mints.

Logo design: Ilya Gorchanyuk Creative direction: Dmitry Lepisov Brand identity + social system: Lepisov Branding × Creative Mints

This is how a social system should work: strong enough rules that the brand reads at thumbnail size, loose enough that the feed never looks copy-pasted. Do you hand clients a Figma kit for this, or build it in something their team edits themselves?

A fresh digital identity, a premium workspace designed for creative professionals.

From an elegant, editorial-style website to a functional mobile app for bookings and studio management, the goal was to make every interaction feel as refined as the space itself.

Clean layouts, timeless typography and a deep green palette bring the whole experience together.

This looks super premium Kabir! Love how you carried the same refined, editorial feel from the website to the mobile app. The clean layouts and booking flow feel exactly like a high-end creative studio should - elegant but functional. The desktop + mobile mockups show the consistency really well. Great execution!