A luxury jewelry eCommerce brand needed a full domain migration during a rebrand the kind of project where one mistake tanks years of SEO equity.
Approach: 1:1 301 redirect mapping, redirect-chain audits, custom 404s, dual sitemap management, continuous post-migration monitoring.
Result: Full recovery from a 39% initial traffic drop within 3 months, settling at 7K+ monthly organic visits post-recovery.
Migrations are one of the few SEO events where "mostly right" isn't good enough. Happy to walk through what a safe migration checklist actually looks like