I created this concept to prove that impactful design doesn't have to be complicated. Strong typography, bold color contrast, and a unique perspective can completely change how a visual is perceived.
The goal was to create something that immediately grabs attention. The overhead view, the clean composition, and the oversized headline work together to create a design that's simple, modern, and memorable.
Every project is another opportunity to improve my skills in composition, visual hierarchy, color, and storytelling through design.
What if a brand only sold black, and still made you choose?
Meet VAEL, a lifestyle brand of black everyday goods: heavyweight tees, caps, pocket tools and playing cards. Every piece comes in two editions:
Onyx: all black, black on black. Quiet and minimal.
Contrast: black with white trims and silver details. Sharper, with a bit of edge.
I designed the homepage and Shop All page around that one choice. Pick an edition on any product and the visuals switch with it. The look stays clean: a white canvas, bold condensed type, soft rounded corners and one light-pink accent, so the products do the talking.
Included: desktop and mobile designs, a working prototype and editable Figma screens.
🖤 The full template is coming soon, for free. Follow so you don’t miss it.