Neuropathic pain science is hard to explain. Mechanical allodynia, hyperalgesia... That was the main focus behind a recent brand refresh and landing page built for Allothera. Make the complex simple. The page doesn't skip the science, it just doesn't lead with it. One warm palette, one recurring illustration of the pain pathway through the body, copy that leads with the patient's experience. Nothing about the science changed, we just told it in a different order with some clean visuals.

You executed this perfectly!

The Beauty Between Them

A deformed couple facing each other Wenceslaus Hollar, after Leonardo da Vinci, 1645 Etching, second state of two The Metropolitan Museum of Art, Object 17.50.18-209.

https://www.metmuseum.org/art/collection/search/360761

Wenceslaus Hollar's 1645 etching, after Leonardo da Vinci, depicts two figures facing one another with deliberately exaggerated facial features. The work explores a striking encounter through distortion, expression, and close observation.

The Beauty Between Them asks a simple question: What if beauty exists in the eyes of the person looking at you?

Inspired by Hollar's A deformed couple facing each other, I kept the figures' distinctive features rather than correcting or beautifying them. Instead, I transformed the world around their encounter. Their shared gaze becomes the source of warmth, tenderness, and beauty, as though the way they see each other changes reality itself.

I wanted the work to challenge the idea that beauty is an objective quality, and instead explore it as something created through recognition, affection, and perception.

Love in air😇😇