Bending the boundaries between landingpage efficiency and website aesthetics.

Ata Hāpara is a luxury wellness retreat nestled in the serene Italian countryside near Puglia, just moments from the coast.

The challenge across design, dev and user experience was to create an experience that evokes a sense of calm, presence, rejuvenation, without losing sight of developing a persuasive piece for a sophisticated audience consisting of leaders, founders, and high achievers.

I dediced to build a landingpage, that doesn't feel like one.