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The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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2026 is "the year of the B2B rebrand."
Except most companies are doing it backwards.
They're changing logos, picking new colors, refreshing typography and calling it a rebrand.
Meanwhile, their positioning hasn't changed. Their messaging is still confused. Their website still tells a story from two funding rounds ago.
Here's what I've seen with my work through actual inflection points:
The rebrand that works isn't visual first. It's positioning-first.
You figure out where the company actually operates now, you build a messaging hierarchy that reflects the current product, the current buyer, the current competitive landscape. Then you design a system that communicates all of that.
If your rebrand starts with "who are we now and who needs to know?" you're building something that compounds.
Top work, always 💯🫡
The part of your brand people actually remember isn't the logo.
I've been getting a lot of enquiries lately for logo-only work. Whilst I love designing logos, they're not actually super useful unless they're also supported by the strategy and frameworks of a wider visual identity.
The most valuable thing I deliver to clients are brand guidelines, which provide the blueprint for ensuring a consistent and cohesive look in all platforms and spaces.
I've recently been working on this identity for Forma, and I'm completely falling in love with it 🌀
A few mascotte tests that sadly will never see the light of day. Client decided to stick to "normal" branding. 😭
It is certainly their loss! This would've been such a memorable mark. Love it :D
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