I help 10+ CEO's with their LinkedIn marketing efforts on a day to day basis, here are a few mistakes they were making before joining us. 1. No activity, seems basic and obvious but I was shocked how many CEOs pay monthly for LinkedIn premium to not use it. You DO NOT need premium, I have had it for 1 month free trial, I never renewed it, I have grown to 13,000+ connections, sold my services on LinkedIn, and have created long-term partnerships for my business based on the page I have created. 2. A desire to make sales but actions to get impressions. If you want to become an influencer then post more, post better, and post for impressions. If you want to generate more sales, find more leads, speak to those you service, and track everything. 3. A lack of connection between their sales team and their social media efforts. Social Media has exploded due to it's ability to collected information at scale. Let whoever manages your social media pass their insights to your sales team, and then from there watch the magic happen. If you are unsure of how to effectively operate your LinkedIn to service your business, give me a shout I'll be happy to tell you what I'd do if I was managing it.