Check it out Financial institutions can have personality and talk clearly. Design is not just about making visual decisions, is also about picking the right words that defines the brand. For Aora we started by defining the positioning and talking it down until it was clear the direction we needed, then we started thinking about ways to tell the story visually on every surface. Being a native digital product we could explore with more depth colors and movement. The final product is a striking and youthful credit app that reflects the easiness and transparency of the product.