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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Built the system with Claude
Created the design system with Claude Design
7 iterations
~1 hour total for early product prototype exploration
Early exploration for product ideas is becoming incredibly useful for designers.
Client happy designer happy :)
Impressive!
Who created the better moodboard for this hydration + creatine brand… me or Claude Design? 👀
121 voted
92%
11 voted
8%
132 votes
Closed
really looking super
How good is Claude Design as a brand designer?
I love Claude but this experiment is the perfect example that AI is way better at refining, implementing, and building on ideas than it is at actually coming up with strong visual direction on its own, even with a strong strategy deck. Especially in branding.
AI doesn’t have great taste (sorry, someone had to say it 😅 ) so without clear references or visual guidelines, the outputs feel very generic and a lot of the time...well, cheap or outdated.
It can understand words like “hydration” and “performance.”
But it doesn’t understand the feeling the brand is supposed to create.
And branding is literally about building a world people want to belong to.
Would you let Claude Design do your branding?
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