Habit — Personal Care Brand Identity & Packaging System Habit is a modern personal care brand built around the idea that everyday routines shape long-term wellbeing. The packaging system uses oversized typography as the primary brand asset, creating instant recognition across a diverse product range that includes haircare, skincare, bath, and body products. Bold color blocking, clean layouts, and premium material cues transform functional essentials into lifestyle objects consumers are proud to display. The result is a scalable brand architecture that unifies multiple categories while delivering strong shelf impact, clear product navigation, and a contemporary premium aesthetic.
Services: Brand Identity, Packaging Design, Visual Identity System, Packaging Architecture, Art Direction
Industry: Personal Care, Beauty, Skincare, Haircare, Wellness, CPG
I explored a portfolio website for Meriot, a product designer based in the Netherlands who wanted a digital presence that felt more personal, editorial, and design-focused.
The challenge was to avoid the typical portfolio formula and create something that communicates personality within the first few seconds.
The direction
→ Bold editorial typography
→ Strong personal photography
→ Minimal black-and-white foundation
→ Warm orange accent for CTAs
→ Simple, structured navigation
→ Clear positioning as a product designer
→ A portfolio experience that feels like a personal brand
The idea was to make the website feel confident without being complicated.
Rather than leading with a long introduction, the hero immediately communicates who Meriot is, what he does, and where the visitor should go next.