In my opinion, the best process for creating a SaaS video happens when both the designer and the client have equal space to share their perspectives and input.
The designer brings a creative and visual perspective, while the client brings a deeper understanding of the product and its audience.
When both perspectives come together through a collaborative process, the final result not only looks better, but also feels more aligned with its purpose.
And this is one of the results of that collaboration. ✌️