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Nomi is a foxnut snack brand we did the Identity design for recently!
As a part of this project, we designed the branding, mascot and packaging of the brand. You can check out the project on the link above!
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Connect with clients, get discovered, and run your business 100% commission-free
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Mascot Brand Identity
Character: Cairn the Fox is built directly on real, respected exploration culture: the century-old tradition of carrying a numbered expedition flag, the summit-logbook ritual, the universal trail cairn, vintage passport/luggage stamp collecting, and inherited brass field instruments translated into actual design elements rather than just mood-board flavour.
Category: Wilderness & Outdoor Exploration + Global Travel & Landmarks, built to cover all three domains explorers actually work in: land, water, and air.
Research grounding: This identity borrows the texture of real, honoured exploration traditions never any trademarked names, seals, or logos and turns them into character design language:
The numbered expedition flag for over a century, explorers have carried a single numbered cloth flag into the field and returned it with a written report. We translate this into a small fox-sized flag tube Cairn always carries.
The summit logbook: climbers sign a logbook left in a metal box at a summit as proof of passage. Sailors and aviators keep the same kind of record in a ship's log or flight log. We give Cairn one shared pocket field journal that serves all three purposes, proof this character belongs equally on a ridge, on the water, or in the air.
Here is my Recraft project link;
Mascot Name
"KYRRU" (pronounced Kee-roo)
Species: Kyrru
Nickname: The Carry Spirit
The word has no existing meaning, making it completely ownable as intellectual property while remaining memorable.
Character Identity
"KYRRU" is not an animal, robot, alien, or spirit. It belongs to an entirely fictional species evolved to safeguard treasured possessions. Every KYRRU instinctively organizes, protects, and accompanies its chosen owner throughout life.
Its pebble-like ceramic body symbolizes permanence. The glowing seams represent trust and connection. The floating crystals orbit around it because members of the species naturally manipulate objects through magnetic energy instead of hands.
"KYRRU" mascot is an identifier for premium lifestyle and everyday carry brand.
Project link:
NIBO: A Mascot Built for Every Creative Journey
NIBO is an original mascot created for a fictional creative brand, NIBO Labs. Inspired by the idea that every masterpiece begins with a single stroke, NIBO is a living drop of ink that transforms forgotten ideas into finished creations.
The visual identity is built around a clean vector style, a distinctive ink-droplet silhouette, and a consistent black, cyan, and white color palette. Every application from the custom word mark and sticker pack to the poster, packaging, and digital branding was designed to demonstrate that NIBO remains instantly recognisable across different formats.
This project explores how a single mascot can become the foundation of a complete brand system, balancing personality, consistency, and versatility while telling a simple story: every great idea starts small.
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