Every dog has a story, and this website was designed to help tell it. The goal was to create a warm, welcoming online space where dog lovers could easily learn about the breed, explore available puppies, and connect with the breeder with confidence.
I focused on creating a clean, user-friendly design that showcases the dogs beautifully while making it easy for visitors to find information and take the next step. From the layout and visuals to the overall user experience, every detail was designed to build trust and create a memorable first impression.
The result is a professional website that not only reflects the passion behind the business but also helps turn interested visitors into happy dog owners.
I draw logos by hand, then build everything around them: the brand, the website, the store. Lately I also make product films and ads with AI.
Recent work: an RY monogram and site for a Koreatown law firm, a winged W for a defense firm, and my family's golf eyewear brand, from the mascot to Shopify.
Starting a brand, or have one that doesn't feel like you yet? Show me what you're building.
The logo-led system reads tight because the wordmark sits clean in the negative space instead of fighting the emblem — when a brand has that kind of restraint, the Shopify store usually carries the same hierarchy into the product grid and checkout without inventing new rules....
I felt something was off with my own website.
Too plain. Not how I envisioned the brand.
So I added more creative touches and built a real story into it. Now everything makes sense.
It finally feels like Outredge 🚀
https://outredge.com/
That big bold wordmark with the corner brackets gives it so much more character. "A marketing site as good as your product" is a strong line too, says exactly what you do.