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✨ GlowWell Radiance Capsule — AI Product Ad
Had a lot of fun creating this AI product commercial for GlowWell Radiance Capsule 💊✨
The goal was to give the product a clean, premium look while keeping the visuals engaging and eye-catching.
🛠️ Skills Used:
AI Video Generation • Product Advertising • AI Visuals • Video Editing • Sound Design • Creative Direction
I create AI-powered product ads & brand commercials that bring ideas to life 🚀
💼 Available for freelance projects — feel free to reach out!
#AIAdvertising #AIVideo #AIAds #ProductCommercial #AIContent #AIVideoCreator
AI Video ProductionAI VIsual DesignerProduct PhotographyAdobe PhotoshopAdobe Premiere ProHiggsfield AI
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CHARGE — Brand Concept
Challenge
The focus gum category is crowded with products that rely on functional claims, lifestyle clichés, or overly clinical branding. CHARGE needed a visual identity that immediately communicated energy, confidence, and momentum while feeling premium enough to compete on modern digital shelves.
Idea
Energy. Focus. Go.
The concept treats focus as movement rather than concentration. Every graphic element—from bold typography and angular compositions to kinetic motion and athletic photography—reinforces the feeling of acceleration.
Rather than telling people they’ll feel energized, the brand is designed to make them feel energized the moment they encounter it.
Visual Language
A bold, high-contrast design system built around oversized typography, dynamic geometric forms, clean white space, and vibrant product colors creates an instantly recognizable identity. Bright lifestyle photography captures moments of determination, speed, and achievement, while the colorful packaging becomes a hero element across every touchpoint.
Motion System
The motion language is driven by momentum. Type slides with purpose, products snap into frame, athletes move through fast cinematic cuts, and macro product moments add tactile detail. Every transition is quick, precise, and intentional—mirroring the instant boost associated with the product.
Photography
Instead of generic fitness imagery, the photography celebrates peak performance across multiple sports and disciplines. Powerful portraits, dynamic action, and vibrant outdoor environments create a feeling of optimism and forward motion while reflecting a diverse community of high performers.
Outcome
The result is a contemporary consumer brand that feels energetic, premium, and highly scalable. The identity extends seamlessly across packaging, social media, motion graphics, advertising, digital experiences, and retail—creating a cohesive brand system that is memorable both on shelf and on screen.
Treating focus as movement instead of concentration is a sharp reframe, most gum brands default to clinical or minty-clean visuals instead. The kinetic macro shots are doing a lot of the heavy lifting here. Was that photography direction locked in from the start, or did it come...
They came in with a logo that was already live — just not landing. Too soft, too rounded, closer to "wellness product" than the bold, premium café they were building.
We refined the wordmark into something sharper, then built the system around it: brand guidelines, packaging, menu, social templates, merch — all timed to a soft launch in Davao City, Philippines.
The name "Borne" is a quiet nod to the founder's mom, who brought the family somewhere better. That story shaped every cut in the typography.
Check it out if you want to see how it came together 😊
Love the thinking behind this. A strong brand always starts with the story.
LULOO is a beauty brand built around a multi-use lip-to-cheek stick made with gentle, natural, skin-friendly ingredients.
The project explores a new visual direction for natural cosmetics, shaped by one insight: research showed that younger audiences were looking for natural products with more personality while still expecting trust and transparency.
Rather than changing what makes the natural beauty category recognizable, the identity reinterprets its visual codes through a modern and playful visual language. Floral elements, soft textures, and organic gradients preserve the connection to nature, while bold typography, vibrant color, and expressive compositions create a confident and contemporary brand identity.
Absolutely amazing! I loooove the packaging with the gradient and texture. It's amazing, I would so buy it haha
