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Creatives on Contra have earned over $150M and we are just getting started
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Google Ads PPC for Local Restaurant | 412 Local Actions at $0.94 CPA
Make&Take Pizza is a local restaurant specializing in pizza delivery and takeaway in Ursynów, Warsaw, Poland. The main objective was to attract users with high purchase intent and turn local search demand into real visits, calls and orders.
Instead of focusing only on website traffic, the campaign was built around local actions and Google Maps visibility. I launched and optimized a Google Performance Max campaign using Google Maps, Search, Display and YouTube placements.
Campaign Setup
The campaign used the Performance Max "Local store visits and promotions" objective with a Maximize Conversions bidding strategy and local targeting focused on Ursynów.
I analyzed the local market and business location, configured the Google Ads account, synchronized the Google Business Profile, and completed advertiser verification and moderation.
The campaign was optimized around three key local conversion actions:
Directions
Click-to-Call
Calls from Ads
Optimization
During the learning phase, I monitored impressions, clicks, CTR, CPC, conversions and advertising spend, while gradually improving the campaign structure and creative assets.
I expanded the creative pool with banners and video, integrated YouTube Shorts, and focused optimization on high-intent actions such as directions and calls.
I also analyzed the hours generating the strongest demand and adjusted the campaign approach around the restaurant's peak ordering period.
Results
The campaign generated:
104,197 impressions
1,519 clicks
1.46% CTR
$0.25 average CPC
$386.39 total ad spend
412 local actions
$0.94 average CPA
27% conversion rate
Local actions included:
364 Directions
38 Click-to-Call
10 Calls from Ads
Business Impact
During the campaign period, the restaurant recorded 635 total orders through its POS system, including orders influenced by advertising, organic traffic and returning customers.
The campaign demonstrated that local Google Ads activity can influence offline purchasing behavior. Users could first discover the restaurant through Google Maps, request directions or call the business, and complete the purchase later by phone or in person.
The strongest ordering activity occurred between 16:00 and 21:00, providing a clear opportunity to concentrate future advertising activity around peak demand.
Scaling Opportunities
The next optimization stage included increasing the budget during peak hours, expanding video formats such as YouTube Shorts, testing promotional offers in Google Maps, and creating separate asset groups for takeaway and delivery.
Conclusion
The campaign created a consistent flow of local users and achieved 412 local actions at a $0.94 CPA. With $386.39 in advertising spend and 635 total orders recorded during the campaign period, the project demonstrated the potential of Performance Max and Google Maps to support real-world restaurant sales and local demand.
𝐘𝐨𝐮 𝐬𝐩𝐞𝐧𝐭 $𝟐,𝟎𝟎𝟎 𝐨𝐧 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬. 𝐇𝐞𝐫𝐞’𝐬 𝐰𝐡𝐚𝐭 𝐲𝐨𝐮 𝐫𝐞𝐚𝐥𝐥𝐲 𝐛𝐨𝐮𝐠𝐡𝐭.
Google charges you for every click.
It doesn’t care if that click came from a job seeker, someone outside your service area, an irrelevant search, or even a competitor.
You pay either way.
The real problem isn’t spending $2,000.
It’s spending $2,000 without knowing where that money is actually going.
Razia Bano
Google Ads Specialist
#GoogleAds #PPC #SmallBusiness #DigitalMarketing #GoogleAdsManagement
This receipt is so real! 😅 $2K for clicks from wrong city, job seekers, competitors - exactly what I see with shoe brands broad targeting "shoes". Your exact + phrase-negative method saves 70% waste. Love this creative!
Designed and developed a modern SaaS website for Makro, an AI-powered financial clarity platform built to help founders and small teams understand their cash position, control spending, track invoices, and forecast what comes next.
The challenge was to communicate a sophisticated financial product without making the experience feel complicated or overly technical. The website needed to make concepts like cash flow, runway, forecasting, expenses, invoices, and financial insights immediately understandable while positioning Makro as a modern alternative to spreadsheet-heavy financial management.
The homepage establishes the product proposition immediately with a clear focus on helping businesses understand their cash and plan ahead with AI. Interactive dashboard visuals then give visitors a visual preview of the platform, showing projected balances, financial trends, transactions, and key financial information before they even sign up.
A major focus was product storytelling through UI/UX. Instead of relying on long explanations, the website uses realistic product interfaces to demonstrate how Makro works. Visitors are introduced to capabilities such as smart expense categorization, bank synchronization, AI-generated financial insights, invoice tracking, upcoming-bill detection, and anomaly detection.
The website also breaks down Makro's core financial intelligence into clear user benefits. Users can monitor projected balance and runway, understand what drives revenue, track recurring commitments and upcoming payments, and measure business progress over time. This creates a strong connection between product features and the real financial decisions founders need to make.
From a visual design perspective, the experience combines clean SaaS layouts with bold typography, high-contrast sections, product mockups, subtle interface details, and carefully structured content blocks. The dark sections create visual separation while allowing the financial dashboards and product interfaces to become the primary visual focus.
The website also incorporates a strong conversion architecture. Visitors move naturally from understanding the problem, to exploring the product, to reviewing features, pricing, customer stories, FAQs, and finally taking action. Pricing is presented through clearly differentiated plans, while testimonials demonstrate how the platform can help businesses improve cash visibility, planning, and financial decision-making.
The testimonial section reinforces the product's positioning around practical business outcomes, including reducing dependence on spreadsheets, improving cash visibility, identifying cash gaps earlier, and making more confident hiring and spending decisions.
The result is a polished, conversion-focused SaaS website that combines AI product positioning, financial dashboard storytelling, SaaS UI/UX, feature visualization, pricing presentation, social proof, and responsive web design into a cohesive digital experience.
Key Focus Areas:
• SaaS Website Design
• AI Finance Product Website
• FinTech UI/UX Design
• SaaS Product Marketing Website
• Dashboard & Product Visualization
• AI-Powered Product Positioning
• Financial SaaS Website Architecture
• Feature & Benefit Presentation
• Pricing Page Design
• Customer Testimonials & Social Proof
• Conversion-Focused UX
• Responsive Web Design
• Product Storytelling
• Financial Dashboard Presentation
• Modern SaaS Brand Experience
Hey! Saw you're new here too. That Makro project is solid for a first post. Let's connect - I'm also building my Contra with 3D motion work.