STAGED: Genderless Theatrical Fashion Brand Identity ProjectSTAGED: Genderless Theatrical Fashion Brand Identity Project
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STAGED is a genderless theatrical fashion brand developed as a self-initiated passion project. I challenged myself to visualize this idea that I had for a long time and created the whole identity from scratch including the designs, I also experimented with Flora AI for visuals and art direction.
Artur's avatar
The heavy, slightly rough wordmark against such dark, glittery imagery keeps the theatre feel without needing extra ornament. Did the Flora visuals come first and shape the wordmark, or did the identity set the direction for the images?
Alaa 's avatar
pro
• 4h
The dark, theatrical atmosphere paired with bold typography is captured so beautifully. Outstanding art direction and mood!
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