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STAGED is a genderless theatrical fashion brand developed as a self-initiated passion project. I challenged myself to visualize this idea that I had for a long time and created the whole identity from scratch including the designs, I also experimented with Flora AI for visuals and art direction.
The heavy, slightly rough wordmark against such dark, glittery imagery keeps the theatre feel without needing extra ornament. Did the Flora visuals come first and shape the wordmark, or did the identity set the direction for the images?
Thank you! I established the identity first, then set the art direction for the brand visuals.
Thank You!!
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