STAGED is a genderless theatrical fashion brand developed as a self-initiated passion project. I challenged myself to visualize this idea that I had for a long time and created the whole identity from scratch including the designs, I also experimented with Flora AI for visuals and art direction.
The heavy, slightly rough wordmark against such dark, glittery imagery keeps the theatre feel without needing extra ornament. Did the Flora visuals come first and shape the wordmark, or did the identity set the direction for the images?
Monsieur started with a clear ambition: build a grooming brand that felt elevated and confident, without slipping into the usual world of black packaging, old-school barbershops and overly masculine clichés.
So we built the identity around a different kind of luxury. Refined, warm and full of personality.
A brand that can sell grooming products today, but has enough range to grow into something much bigger tomorrow.
Do you think premium brands are finally moving away from the idea that luxury has to feel serious?
Monsieur avoiding black barbershop clichés while still feeling premium is a hard lane for grooming. Warm personality with room to grow beyond SKUs feels like the win.
Rectraa helps sales teams extract, classify and organize leads collected through WhatsApp. I designed and developed its marketing website to explain the product clearly, demonstrate its workflow and encourage visitors to try it.
Project information:
Role: Website Designer & Framer Developer
Scope: Website strategy, UI design, responsive design and development
Tools: Figma and Framer
Deliverable: Responsive SaaS marketing website